store sql result in a variable in python

I need help in storing the query result in a variable after executing the select statement. this is my code below.. there are no error but i need help in storing it in a variable in PYTHON. i am using pymssql and python 2.7.9. thanks in advance

conn = pymssql.connect(host='localhost', user='xx', password='xx', database='dbpython')
    c = conn.cursor()
    row = c.execute("select fid, fname, lname, contact from tblcontact where fname='maiji'")
    row = c.fetchall()
    while row:
        print row
        row = c.fetchall()